8 Tips for Successful UI and UX in Software Development

Marina Astapchik
IT Trends Research Specialist
October 15, 2012

In the age of technological revolution and cross-platform devices, more and more businesses put their services and goods online, intending to enhance income and attract new customers. Without doubt, for them it’s of high priority to make a website, an app or any other online product to work effectively. This fact means that websites built to sell are in great demand these days.

As a result, commercial projects that begin their life on the Web require deep analysis, professional development, profound design as well as marketing knowledge. Thus, following the software development life cycle, one of the main aims of every online business owner is to provide the best experience for their users.

The user interface and user experience are the key factors to create remarkable online customer satisfaction and loyalty. The user interface determines the interaction of a human being and any information device, while user experience can be determined as personal perception of using an online product, service or system. However, when it comes to the right UI or UX solutions there are quite a lot of complications and niceties that should be resolved. Let’s make an overview of the most effective tips that determine successful UI and UX solutions in software development.

1. The golden rule – AIDA

The well-known strategy in sales proclaims the significance of attention, interest, desire and action. This rule helps to strike a bargain in case your UI and UX aim to attract attention, retain interest, induce desire and call to action. According to AIDA, the success formula is to formulate the right message and embody it coherently into the design but not vice versa.

2. Well thought out usability

In order to obtain user satisfaction we can’t ignore such phenomena as usability. In general, the idea of web usability is based on the clarity and sophistication with which human-computer interaction is provided and designed.

3. Bright showcase

Marketing gurus will confirm that we don’t always purchase what we need and our buying decisions are always emotional in their nature and based on personal choice. Moreover, 40% of all the money spent on e-commerce sites are impulse purchases, according to a research conducted by the consulting firm — User Interface Engineering. That’s why try to put your products and services in the best light.

4. Reasonable simplicity

Thanks to globalization and the Internet revolution, modern people have to process a great number of new data every day. No wonder they prefer to avoid websites or applications overwhelmed with information. That’s why amplified freedom of choice and too many options can play a bad joke with online business owners.

5. Effective navigation

Such things as well-structured architecture and navigation ensure the right way your visitors should follow in order to find relevant information about your service or product. The website’s navigation system is like a road map that is able to guide visitors around your site, provide necessary data and exceed user expectations.

6. Search engine systems and category links

In case users achieve effective tools to look through the content and find the required item, they are more likely to take advantage of this very portal but not the other. The emergence of such things as search engine systems and category links facilitates the communication with your customers.

7. Next-action links

To benefit from online business, you have to reach your users and be comprehensible for their perception by dint of interactive communication. Next-action links like “Learn more”, “Click here”, “Comment”, “Order”, “Signup”, “Download” can help you retain the attention and help your potential customers orient themselves.

To summarize all the above mentioned tips, it will be important to add that when staring up your online presence be ready to take responsibility for how your users feel while surfing your website or mobile app. In order to get more visits and amplify their attention span, it’s vital for every online business to provide functional interface and pleasurable user experience.

Industries and Technology Areas:

Industries: information technology

Technology Areas: software development, user interface, user experience, tablet, iOS, Windows Phone

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